Designing products, process & purpose
Hi! I'm Sara. I lead Fortune 500 companies and startups in optimizing how and why they work. I build brands, products, and teams— consistently shipping experiences that deliver on business goals & user needs.
I oversee design operations at BL3NDlabs. We design and build products for companies changing the future of their industry. As a founding member of Tech Ladies and a member of Women in Product, my passion is elevating underrepresented people in design and technology. I also mentor with Hera Labs— advising womxn founded startups in brand strategy, UX, and product/market fit.
Before my current role, I was Director of UX and Product Design at Huge. I've had the honor of working with amazing companies like Audi, Benefit Cosmetics, Scripps/Discovery Networks, Gannett, and Metalab.
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Expertise
Organization Design
Remote and distributed cross-functional product team design
Team health analysis and continuous improvement plans
Org health executive reporting
Leveling and growth models
Utilization for more efficient sprint outcomes
Career path development serving the individual and the group at large
Process evaluation and improvements that empower teams
Workshops including even over statements and problem/solution "How might we?" exercises
Sprint/event retrospective moderation and training
product strategy & design
Physical and digital product design
End-to-end product lifecycle leadership
MLP (minimum lovable product)
Lean user research coupled with gut instinct
Job stories
Competitive UX analysis
Accessibility best practices
Information architecture
Wireframes
UX copywriting
Visual design
UI Animation
Scalable design systems
Version control for designers
Design tool migration
research & Brand strategy
UX and brand workshops
Brand design (brand ≠ logo)
User journey mapping
Persona development
High Value Customer (HVC) identification
Empathy mapping
Ethnographic field studies
Stakeholder interviews
Card sort
Surveys and focus groups
Usability studies (remote and in person)
Eye tracking
Heat maps
User flow analysis
A/B testing
Awards & Mentions
selected clients
- Audi
- Anthony Bourdain
- Benefit Cosmetics
- Bath & Body Works
- Common Sense Media
- Gannett
- Jack Black
- HGTV
- Safeway
- Victoria's Secret Beauty
- Unconventional Diner
- Zumba
Do you have a team in need of design leadership?
Let's chat.
