Designing products, process & purpose

with distributed and remote teams since 2010

Sara Vienna

Hi! I’m Sara. I lead Fortune 500 companies and startups in optimizing how and why they work. I build brands, products, and teams—consistently shipping experiences that deliver on business goals and user needs.

I oversee research and design operations at BL3NDlabs. We design and build products for companies changing the future of their industry. As a founding member of Tech Ladies and a member of Women in Product, my passion is elevating underrepresented people in design and technology. I also mentor with Stella Labs—advising womxn founded startups in brand strategy, UX, and product/market fit.

Before my current role, I was Director of UX and Product Design at Huge. I’ve had the honor of working with amazing companies like Audi, Benefit Cosmetics, Scripps/Discovery Networks, Gannett, and Metalab.

Please contact me for full access to my portfolio.

Sara Signoff

Into This Right Now

reading
My Friend Anna Cover
Listening
Angel OlsenThe Equatics Cover
watching
Barry TV Show HBO

Expertise

ORGANIZATION DESIGN

Remote & distributed cross-functional product team design

Team health analysis & continuous improvement plans

Org health executive reporting

Leveling & growth models

Utilization for more efficient sprint outcomes

Career path development serving the individual with an eye on retention

Process evaluation and improvements that empower teams

Workshops including even over statements and problem/solution “How might we?” exercises

Sprint/event retrospective moderation and training

PRODUCT STRATEGY & DESIGN

Digital product design

End-to-end product lifecycle leadership

MLP (minimum lovable product—there is no MVP)

Lean user research coupled with gut instinct

Job stories

Competitive UX analysis

Accessibility best practices

Information architecture

Wireframes

UX copywriting

Visual design

UI animation

Scalable design systems

Version control for designers

Design tool migration

Physical product & packaging design

RESEARCH & STRATEGY

UX & brand workshops

Market & UX analysis

Participatory design

User journey mapping

Field & diary studies

Persona development

High Value Customer (HVC) identification

Empathy mapping

Ethnographic field studies

Stakeholder interviews

Heuristic analysis & reporting

Surveys & focus groups

Usability studies (remote & in-person)

Eye tracking & heat maps

User flow analysis

A/B & multivariate testing

Awards and Mentions

select clients
  • Audi
  • Anthony Bourdain
  • Benefit Cosmetics
  • Bath & Body Works
  • Common Sense Media
  • Gannett
  • HGTV
  • Jack Black
  • Safeway
  • UFC Gym
  • Unconventional Diner
  • Victoria’s Secret Beauty
  • Zumba

Do you have a team in need of design leadership?

Let’s chat.

get in touch
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