Designing products, process & purpose

with distributed and remote teams since 2010

Sara Vienna

Hi! I’m Sara. I lead Fortune 500 companies and startups in optimizing how and why they work. I build brands, products, and teams—consistently shipping experiences that deliver on business goals and user needs.

I oversee research and design at BL3NDlabs. We build products for companies changing the future of their industry. As a founding member of Tech Ladies and a member of Women in Product, my passion is elevating underrepresented people in design and technology. I also mentor with Stella Labs advising womxn-founded startups in brand strategy, UX, and product/market fit.

Before my current role, I was Director of UX and Product Design at Huge. I’ve had the honor of working with amazing companies like Audi, Benefit Cosmetics, Scripps/Discovery Networks, Gannett, and Metalab.

Please get in touch to say hi or request access to my portfolio at sara {at} ✌️

Sara Signoff


  • A/B & multivariate testing
  • Empathy mapping
  • Ethnographic field studies
  • Eye-tracking & heat maps
  • Diary studies
  • Heuristic analysis
  • High-value customer (HVC) identification
  • Interviews (user & stakeholder)
  • Job stories
  • Journey mapping
  • Lean user research coupled with gut instinct
  • Market, competitive & UX analysis
  • Participatory design
  • Persona development
  • Surveys
  • Tree testing
  • Usability studies (remote & in-person)
  • User flow analysis
  • User research reporting
  • UX & brand workshops
  • Accessibility best practices
  • Animation
  • Backlog grooming
  • Design systems
  • Design tool migration
  • Figma
  • Information architecture
  • InVision
  • MLP (minimum lovable product—there is no MVP)
  • Physical product & packaging design
  • Principle
  • Product lifecycle leadership
  • Roadmaps
  • Sitemaps
  • Sketch
  • UX copywriting
  • Version control for designers
  • Wireframes
  • Zeplin
  • Career path development serving the individual with an eye on retention
  • Leveling & growth models
  • Organization health executive reporting
  • Process evaluation and improvements that empower teams
  • Remote & distributed cross-functional product team design
  • Sprint/event retrospective moderation and training
  • Team health analysis & continuous improvement plans
  • Utilization for more efficient sprint outcomes
  • Workshops including even over statements and problem/solution “How might we?” exercises

Awards & Mentions

select clients
  • Audi
  • Anthony Bourdain
  • Benefit Cosmetics
  • Bath & Body Works
  • Common Sense Media
  • Gannett
  • HGTV
  • Jack Black
  • Safeway
  • UFC Gym
  • Unconventional Diner
  • Victoria’s Secret Beauty
  • Zumba

Do you have a team in need of design leadership?

Let’s chat.

get in touch